These are the two latest campaign posters from the main parties in the lead up to the General Election. Neither of them is particularly happy and positive - but then, a political attack ad rarely is.
But what you do notice is the doom and gloom - the greyness if you like - that both ads communicate. The Tory one is especially harsh, even reminding voters that no one lives forever. Also the Labour one deals with issues of live and death, but I would argue it looks a bit better than the Conservative one. But come on - Cancer or Death, is that all you guys can offer...
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